Proven methods to help your business’s Google rankings.
SEO isn’t easy for any company. It gets especially complicated when your business has limited time and resources. We’ve put together just a few methods you can use to immediately improve your business’s rankings and help reach your customers.
What is Search Engine Optimization (SEO)?
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results such as Google, Yahoo, and Bing. The higher your website appears in search engine results, the higher number of visitors you will receive.
What can I do to improve my rankings?
If your website doesn’t currently have a blog, you’re missing out on serious opportunities to gain organic traffic. In a blog, you want to publish content related to your product/service and keep it regularly updated. Be sure to have a solid strategy when it comes to your approach with your blog.
Optimize Google My Business listing
An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general.
Google is shifting search results to rank according to a mobile-first index. This doesn’t mean that desktops are no longer considered, but it does mean a mobile-friendly website will be given priority in the very near future. Be sure your website is mobile optimized.
Update Content Regularly
When you publish new content, you present yet more opportunities for your site to contain more keywords. Keywords are high on the algorithm chart for search engine indexing and ranking. Frequently added content, such as blog or article postings, allows you to optimize the article with pertinent keywords that can attract visitors to your site.
Grow Natural Links
Link building is one of the most important things you can do in terms of off-site search engine optimization. As you probably know by now, search engines like Google tend to rank pages higher in search results based on the number and quality of links to those pages. Essentially, the more links you have, the more likely you will be to rank well when someone searches for keywords related to your website.
Technical Issues/On page SEO
There are many issues that may need fixed here depending on your current website set up. You’ll want to consult with whomever takes care of your current website for making these changes.
- Page Titles
- Site Speed
- Broken Links
- Many more
Monitor & Measure your progress
Most importantly, it’s imperative you monitor and measure your progress. As the saying goes, you can’t manage what you can’t measure. Unlike conventional marketing, digital marketing is can be measured at about every stage. Utilize your analytics to make great decisions and optimizations to your marketing strategy.
If you have any questions or would like to know more on how you can help your business’s Google ranking, please get ahold of us at cmgindiana.com/contact-us or at (812) 379-8565 and we’d be happy to help!
join our newsletter!
Keep current with the ever changing digital marketing landscape.