5 Signs Your Company Website Needs an Update
A company website is one of the most important marketing assets any business can have. That’s why it’s vital to stay up on current algorithm, SEO and tech trends. If you have an outdated, poorly worded or visually unappealing site, it could be hurting your business and losing you customers.
Here are five signs it might be time to freshen up your website:
Your site hasn’t been updated in years
First and foremost: Is your site with the times or are you still hosted on Geocities? Having an outdated website—whether it be the copy, the design or the platform—gives potential customers the impression that you’re not on top of your game. Making sure your copy is updated with current info AND having a designer modernize your logo and graphics could make a world of difference.
It’s not written for SEO
Making sure your site is written for SEO—search engine optimization—is incredibly important. Why? This is how you pop up at the top of Google! So how do you create high-performing SEO? First, check out Google’s algorithm updates. Moz keeps a list of Google’s algorithm change history here. This should tell you what Google is looking for in a website’s content. Second, research SEO keywords for your industry. Google Trends is a great place to start, as is Google’s Keyword Planner. Third and most important, writing quality content is a must. Search engines reward sites that have easy-to-read, easy-to-understand and meaningful content.
Your site is slow
Did you know that 40% of people abandon a site if it takes three or more seconds to load? Speeding up your loading time can improve your conversion rate by 7%. Not sure if your site is slow? Check its speed at Pingdom. If your site takes longer than three seconds to load, there are a few tweaks you can make. First, make sure your site is hosted through a reputable, cutting-edge hosting company. Second, removing unused plugins, enabling cache and reducing image size can all help with site speed. Check out Hosting Fact’s 21 simple changes you can make to improve your speed.
Your site is not mobile friendly
Whether your site is mobile friendly or not plays a big role in your Google search rankings. Earlier in 2018, Google announced that it would be prioritizing mobile-friendly websites in their index rating. Also, studies have shown that sites that convert to being mobile-friendly see a jump in conversion rates. Not sure if your site is mobile-friendly? You can test it here. If your site is not mobile-friendly, there are several changes you can make including using larger fonts, compressing your images and making info easy to find.
Your competitors have a better site
Standing out from your competition is important both in real life and online. If your competition has a better quality site, chances are they’ll pop up higher in search rankings. This means customers will most likely select them over you. If you enact the four recommendations above, you should see an increase in conversion rates AND a higher Google ranking. Don’t underestimate the importance of keeping your website up-to-date. Twice a year make sure to check if your website is current on copy, design, mobile-friendliness and speed.
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